Developing a Seller-Doer Program for Your AEC Firm

Recent research from Stambaugh Ness and the SMPS Foundation reveals that 89% of AEC firms depend on seller-doers for business development. However, 37% of firms provide no training at all, and for those that do, training often falls short. The 2025 Stambaugh Ness AEC Industry Outlook further highlights that 72% of firms are concerned about the need to train staff – making it one of the top challenges facing the industry.

So, how can your firm build or enhance a seller-doer training program that truly drives results?

Join Stambaugh Ness experts Scott Butcher and Barbara Stiles for a practical, insight-packed webinar designed to help your firm develop a structured, effective approach to seller-doer training.

During this webinar, attendees will:

• Understand why seller-doer training is key to success.
• Identify common training gaps and how to fix them.
• Discover strategies to boost skill development.
• Learn how to capture and transfer knowledge for lasting impact.