Scaling for Growth: Driving Value in AE Firm Acquisition

As strategic buyers seek to enhance their investments in architecture and engineering (AE) firms, growth remains the ultimate goal. But bigger isn’t always better. While scaling for volume can bring expansion, scaling for value ensures long-term, sustainable success. In this webinar, industry experts Scott Butcher and Brad Wilson will explore the critical distinctions between these two approaches, providing insights on how to grow your firm strategically and effectively.

We’ll dive into the key avenues for scaling your investment, including strategic planning, market positioning, business development models, and branding strategies that balance growth with value creation.

During this webinar, attendees will:

• Understand how to create a strategic plan that holistically addresses growth opportunities and strategies for long-term value.
• Evaluate headwinds and tailwinds impacting the built environment and how to leverage them for growth.
• Discover the benefits of customized business development and marketing approaches to fit the unique needs of each firm, division, or practice.
• Learn the pros and cons of different business development models and how to discern whether scaling for size or value is the right fit for your acquisition.