Strategic Retreat Drives Focused Growth for Mahan Rykiel Associates
By empowering key stakeholders, the retreat unlocked MRA’s growth potential.
Mahan Rykiel Associates (MRA), a leading 50-person landscape architecture firm with projects spanning four continents, faced a critical juncture. Following a leadership transition and a change in MBE set-aside status, the firm encountered increasing competitive pressures and sought to enhance its global reach, particularly in the Asian market. Recognizing the need for a more strategic and coordinated approach to business development, MRA convened a leadership retreat to re-evaluate its market position and develop a roadmap for future growth.
To address these challenges, MRA partnered with SN’s Scott Butcher to facilitate a comprehensive strategic retreat. This intensive session brought together key stakeholders, including principals, marketing, and business development staff, to:
- Develop Market-Driven Strategies: Conduct in-depth market research and develop focused business plans for each of MRA’s key market sectors.
- Explore Modern Approaches: Incorporate innovative marketing and business development strategies, such as thought leadership initiatives and leveraging digital platforms.
- Enhance Global Reach: Develop targeted strategies for achieving sustainable growth in the Asian market.
- Optimize Business Processes: Refine internal processes and implement best practices in CRM utilization to enhance client relationship management and improve overall business development efficiency.
This strategic retreat demonstrated the power of collaborative planning and proactive action. By investing in their future, Mahan Rykiel Associates has positioned themselves for continued success in a dynamic and competitive global market.
Strategic Growth Advisory, Strategic Training & Development, Strategic Facilitation, Business Development & Marketing Strategy